About Berjaya starbucks coffee company sdn bhd
Berjaya Starbucks Coffee Company Sdn Bhd: A Leading Coffee Retailer in Malaysia
Berjaya Starbucks Coffee Company Sdn Bhd is a subsidiary of Berjaya Corporation Berhad, one of the largest conglomerates in Malaysia. The company operates under the Starbucks brand and is responsible for managing all Starbucks stores in Malaysia. With over 300 stores across the country, Berjaya Starbucks Coffee Company Sdn Bhd has become a household name and a leading coffee retailer in Malaysia.
The company's mission is to offer the world's finest coffee while enriching Malaysian lives one cup at a time. This mission statement reflects its commitment to providing high-quality products and services that meet customers' needs and expectations. The company strives to create an exceptional customer experience by offering premium coffee blends, delicious food items, and excellent customer service.
Berjaya Starbucks Coffee Company Sdn Bhd was established in 1998 when it opened its first store at KL Plaza in Kuala Lumpur. Since then, it has expanded rapidly across the country with stores located in major cities such as Penang, Johor Bahru, Kota Kinabalu, Kuching, and many more. The company's success can be attributed to its strong brand reputation, innovative marketing strategies, and commitment to sustainability.
One of the key factors that set Berjaya Starbucks Coffee Company Sdn Bhd apart from other coffee retailers is its focus on sustainability. The company recognizes that environmental issues are critical concerns for society today; hence it has implemented various initiatives aimed at reducing its environmental impact. For instance, all their cups are made from recyclable materials; they have also introduced reusable cups as part of their efforts towards reducing waste.
In addition to sustainability initiatives, Berjaya Starbucks Coffee Company Sdn Bhd also supports local communities through various programs such as Youth Action Grants (YAG) which provides funding for youth-led projects aimed at creating positive change within their communities. The company also partners with local farmers to source high-quality coffee beans, thereby supporting the local economy.
Berjaya Starbucks Coffee Company Sdn Bhd's success can also be attributed to its innovative marketing strategies. The company has leveraged social media platforms such as Facebook, Instagram, and Twitter to engage with customers and promote its products. It has also introduced various loyalty programs such as the Starbucks Rewards program which rewards customers for their loyalty.
In conclusion, Berjaya Starbucks Coffee Company Sdn Bhd is a leading coffee retailer in Malaysia that is committed to providing high-quality products and services while enriching Malaysian lives one cup at a time. Its focus on sustainability initiatives, support for local communities, and innovative marketing strategies have contributed significantly to its success. With over 300 stores across the country, Berjaya Starbucks Coffee Company Sdn Bhd continues to grow and expand its reach in Malaysia's competitive coffee retail market.
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