About Apple and Pear Australia Limited
Apple and Pear Australia Limited (APAL) is a non-profit membership organization that represents the commercial apple and pear growers in Australia. The company was established in 1912, and since then, it has been working tirelessly to support the growth of the apple and pear industry in Australia.
APAL's primary objective is to promote the interests of its members by providing them with access to information, resources, and services that can help them improve their productivity, profitability, and sustainability. The organization also works closely with government agencies, research institutions, and other stakeholders to ensure that the needs of its members are adequately represented at all levels.
One of APAL's key initiatives is its focus on research and development. The organization invests heavily in research projects aimed at improving crop yields, reducing production costs, enhancing product quality, and developing new varieties of apples and pears that are better suited to Australian growing conditions.
Another critical area where APAL provides support for its members is marketing. The organization works closely with retailers, wholesalers, exporters as well as other stakeholders within the supply chain to promote Australian apples & pears both domestically & internationally. Through various marketing campaigns such as "Taste Australia" or "Australian Apples", APAL aims to increase consumer awareness about Australian-grown produce while also promoting healthy eating habits.
In addition to these core activities mentioned above; APAL also provides a range of services designed specifically for its members' needs. These include training programs on topics such as orchard management practices or pest control methods; access to market intelligence reports; networking opportunities through events like conferences or field days; advocacy work on behalf of growers' interests at local & national levels etc.
Overall Apple And Pear Australia Limited (APAL) plays an essential role in supporting commercial apple & pear growers across Australia by providing them with access not only information but also resources needed for success within this industry sector. With over 100 years experience behind it - there's no doubt they're one organisation worth keeping an eye out for!