About Amperity
Amperity is a leading enterprise customer data platform (CDP) that helps customer-centric brands to turn their siloed customer data into game-changing customer experiences. The company was founded in 2016 by two former Microsoft executives, Kabir Shahani and Derek Slager, with the aim of helping businesses to unlock the full potential of their customer data.
The Amperity CDP is designed to unify all of a brand's fragmented customer data sources into a single, comprehensive view of each individual customer. This allows brands to gain deep insights into their customers' behaviors, preferences, and needs, which can then be used to create highly personalized and relevant experiences across all touchpoints.
One of the key features of the Amperity CDP is its ability to automatically resolve identity across multiple channels and devices. This means that even if a customer interacts with a brand through different channels or devices (such as mobile app, website or social media), Amperity can recognize them as the same person and provide a consistent experience.
Another important aspect of the Amperity CDP is its flexibility and scalability. The platform can easily integrate with other marketing technologies such as CRM systems, email marketing tools or advertising platforms. It also has built-in machine learning capabilities that enable it to continuously learn from new data inputs and improve its predictive models over time.
Amperity's clients include some of the world's most recognized brands across various industries such as retail, hospitality, financial services or healthcare. By leveraging Amperity's CDP technology these companies have been able to achieve significant business results such as increased revenue per user (RPU), higher conversion rates or improved retention rates.
In addition to its powerful technology offering, Amperity also provides exceptional support services for its clients. Its team consists of experienced professionals who are dedicated to helping clients achieve success with their CDP implementation projects. They offer training programs for both technical users and business stakeholders alike so that everyone in an organization can benefit from using the platform.
Overall, Amperity is an innovative company that has created an industry-leading solution for managing complex customer data environments at scale. Its focus on delivering exceptional value for customers through personalized experiences makes it stand out among other players in this space. If you're looking for a way to unlock your own organization's full potential by harnessing your valuable customer data assets - look no further than Amperity!