About Affectiva
Affectiva: Revolutionizing Emotion Recognition Software and Analysis
Affectiva is a leading emotion recognition software and analysis company that has been revolutionizing the way we understand human emotions. The company was founded in 2009 by Dr. Rana el Kaliouby, a pioneer in the field of affective computing, with the aim of creating technology that can recognize and analyze human emotions in real-time.
The company's mission is to create emotionally intelligent machines that can understand human emotions just like humans do. Affectiva's technology uses deep learning algorithms to analyze facial expressions, vocal intonations, and other physiological signals to accurately detect emotional states such as happiness, sadness, anger, surprise, fear, disgust and more.
Affectiva's emotion recognition software has been used by some of the world's leading brands such as Unilever, Kellogg’s and Mars to measure consumer engagement with their products through facial expressions. The software has also been used in healthcare settings for detecting depression symptoms or autism spectrum disorder (ASD) diagnosis.
One of Affectiva’s most popular products is Affdex which is an SDK (Software Development Kit) for developers who want to integrate emotion detection into their own applications or websites. Affdex provides real-time analysis of facial expressions using a webcam or smartphone camera which makes it easy for developers to build emotionally intelligent applications.
Another product offered by Affectiva is Emotion AI which provides insights into how people feel about different topics based on social media data analysis. This tool helps businesses understand customer sentiment towards their brand or product so they can make informed decisions about marketing strategies.
In addition to its commercial offerings, Affectiva also conducts research on various aspects of affective computing including machine learning models for predicting emotional states from physiological signals like heart rate variability (HRV), skin conductance response (SCR), electroencephalography (EEG) among others.
The team at Affectiva comprises experts from diverse fields including computer science engineering psychology neuroscience among others who work together towards achieving the common goal of creating emotionally intelligent machines that can improve our lives in many ways.
In conclusion,
Affectiva has made significant strides towards revolutionizing emotion recognition software and analysis since its inception over a decade ago. Its cutting-edge technology has found application across various industries ranging from advertising healthcare gaming education automotive among others making it one of the most sought-after companies in this space today.
With its continued focus on innovation research development partnerships with industry leaders like Amazon Alexa Microsoft Cortana Honda Toyota etc., we are confident that Affective will continue pushing boundaries when it comes down understanding human emotions through technology!