I asked at SXSW. Like the "keep austin weird" slog...

I asked at SXSW. Like the "keep austin weird" slogan, a lot of quite aggressive challenges get together and break common sense in a good way. People who show and see are open-minded, and just walking around will open up a new door. The convention center has many corporate booths, but it is not a so-called trade fair, so it can be enjoyed quite a lot.
Also, there is a room on the 2nd floor where artist installations are on display, so please take a peek at it!