Where do I start? I was first baited to the dealer...

Where do I start? I was first baited to the dealership based of their "internet prices", which they do not disclose until you are sitting down going over the numbers. The vehicles I was interested in had every possible incentive added (Which I did not qualify for; i.e first responder, etc) Second, do not go here if you are looking for a "fair trade". What I was quoted for my trade was insulting! Several thousand under KBB, Blackbook, and other dealerships. I took my business elsewhere, and not only received what I was looking for on trade, but a great price on the SAME vehicle! Be aware that the "advertised price" is NOT what they honor, however, a way to get someone into the door.