This zoo is located in the heart of great downtown...

This zoo is located in the heart of great downtown amenities. While I understand that the upkeep & animal care is expensive - a family of 5 shouldn't cost $120 for the zoo. It would be good to add a coupon book w/BOGO & "free w/purchase" options to make the experience more economical. On my last visit I saw lots of families turn atound due to the price. It was $26 dollars for an adult, like $19 for child up to age 12 & I believe 2 and under was free?? Yep, expensive and that's just the entry cost! This is definitely a great family event that's both fun & educational but come prepared, pack a lunch & bring a cooler or this trip to the zoo could really set you back!!