A little over 6 months ago, I needed a new car and...

A little over 6 months ago, I needed a new car and was extremely excited to purchase my first ever German-luxury performance vehicle with Hoffman Audi. With respect to the sales experience, I have nothing but kind words and compliments for the new car sales team that I worked with at Hoffman not only did they facilitate a test drive by bringing the car out to my home, the buying process with my salesperson was, without a doubt, one of the easiest, most honest, and all-around positive automotive purchasing experiences I have had to date.

That all having been said, the level of service, support, and my overall customer experience with Audi as a brand after the sale has been completely abysmal. Despite not being a daily-driving car (I work from home and travel extensively for work), over the past 6 months my new Audi has accumulated damage at a rate well in excess of anything I have ever experienced with previous vehicles. This includes vehicles that I, or other members of my family, have owned. While I completely expect that wear and tear will naturally occur on any car, over the course of my relatively limited driving, the paint and exterior finishes on my car have developed deep paint chips (down to the metal in many cases) and scratches (most recently from simply brushing snow off the car). This is occurring despite my purchase of several thousand dollars worth of extended care packages/plans/warranties, including $1000 worth of Simoniz GlassCoat, and ~$1700 in paint protection film that was applied over top of a poor attempt at touching up the damaged paint (a few examples included below). Moreover, I have repeatedly been told that none of the extra protections I have purchased apply in any way to the damage I have been seeing on my car.

In short, after my experiences with Hoffman Audi and Audi as a brand, I have gone from being an excited car enthusiast, thrilled at the prospect of getting into the world of German luxury-performance with my very first Audi, to a skeptic who is, without drastic action from Audi National or Hoffman Audi, unlikely to purchase an Audi vehicle ever again.