Great Staff; Insulting Price Negotiation Policy. ...

Great Staff; Insulting Price Negotiation Policy. The Sales Rep was very pleasant and knowledgeable about the car. Having done lots of research, we came in already knowing exactly what we wanted, and what the price should be. It was very disappointing to have to sit there for several hours and play the negotiation game. We were given a written quote very quickly, and were told there were no incentives or specials, and that the quoted price was "about as low as the dealership could go" and that any further price reduction would basically make the deal a money loser for the dealership. Of course, we knew that was inaccurate. We were faced with the decision of simply walking out (my first instinct), or playing the game. I had to produce written competitive quotes from other dealers, before McDavid would agree to drop their price. They insisted on seeing the emails/texts for themselves, as though I were lying to them. It was insulting. Eventually they dropped their quote (by $3,000!) to come in just under one of the other Dealer's written quotes, and we made the deal (despite the final price still being higher than what our online research indicated. Although we walked out with the car we wanted, the negotiation tactics and dishonestly ("we really can't go lower") were insulting. We love the car, and both the Sales Rep and the Finance Rep were very pleasant. But I cannot recommend David McDavid Honda to any of my colleagues, neighbors or friends, due to the insulting -- and frankly dishonest -- price negotiation techniques. To be clear, I do not blame the Sales Rep -- he was very sympathetic, apologetic, and seemed to be "caught in the middle".