The store Toronto photographers love to hate. Bes...

The store Toronto photographers love to hate. Best selection of photographic equipment, media and peripherals in the city, with service that I would describe, considering my experiences over the past five years, as "inconsistent".

There are notable exceptions, of course, and I would call out Alison in the print media department as unfailingly friendly and helpful. But in terms of service/customer-oriented attitude, there is simply no comparison with, for example, B&H or 42nd St Camera in NYC. And in terms of pricing, I'm always amused when I see what Vistek considers a "sale price" (though of course this may not be entirely under their control).

It all smacks of "there's no point complaining about the air when there's nothing else to breathe", but this city is ready for a pro-level camera store that actually puts customers first, goes the extra mile - and looks happy about it.