Donna Heslin

Review of Hyphen

I had the pleasure of working with the Hyphen team...

I had the pleasure of working with the Hyphen team on a refreshed brand identity for the Institute for Management & Innovation (IMI), University of Toronto Mississauga and unique sub-brands for the programs under the IMI umbrella. Bringing together time-honoured design with a deep understanding of what will resonate in the future, Hyphen developed a family of distinct brands with individual personalities yet a shared look and feel. What truly stood out about working with Hyphen was the team s ability to listen to diverse stakeholders and build consensus among differing viewpoints. Hyphen was truly a delight to work with on every level and I am happy to recommend this amazing team especially to other large organizations that require an agile partner with serious creative firepower.