CG Varlamos

Review of BMW of Sterling

Beware Artificial Intelligence in control of prici...

Beware Artificial Intelligence in control of pricing!!! I found a 2014 BMW 435i on their website for $48,995. After some discussion, I agreed to purchase the vehicle for the listed price of $48,995. As they were generating the 'Out the Door' pricing they discovered that their 'computer' had made a mistake and that the correct price was $57,995. I think that this is very dishonest and totally unacceptable for any dealer (especially a BMW dealer). Since I live out of state- I'm lucky that I did not purchase my plane ticket.