My experience was not one where I actually stayed ...

My experience was not one where I actually stayed at the hotel. I was arriving late to town for the international manufacturers trade show. I looked online and saw this place advertising rooms for $134 a night. I called and he said they had a few rooms available but that the price would be $330 per night. I asked very flatly if they were gouging because there's a trade show going on and the person on the phone responded "Yes, but all of the hotels in the area have increased their prices." Personally I think that sucks and it should be illegal but it is what it is. I just booked another room 40 miles away for $137. My question is this, why would I pay $330 for a room that is obviously probably only worth about a $134 per night stay?