Peak Communicators used our three decades of histo...

Peak Communicators used our three decades of history and personal anecdotes to craft compelling story pitches around the 30th anniversary of the Concord Pacific Dragon Boat Festival. As a result, we gained an unprecedented volume of high value print, broadcast, and social media coverage. Peak staff worked diligently to pitch reporters and editors by phone and in writing, exceeding all our expectations. The 2018 Festival attracted more competitors, sponsors, and spectators than ever before and the strong media presence was a contributing factor. Ann Phelps, General Manager, Dragon Boat BC and the Concord Pacific Dragon Boat Festival