Pros: it's hard to think of one, coming back to th...

Pros: it's hard to think of one, coming back to this question. Oh, the cafe had a cutesy/uni grunge feel to it if you eat inside. And I suppose the food is photogenic.
Cons: could taste the baking soda/ powder throughout my Kahlua cookie, the 'cookies' were dry minimally flavoured cake, the sandwich cream was American sugar flavour. The chocolate cake: icing was ho-ho-hum, there wasn't much of it, the cupcake was again meh nothing of note. Queue was fairly long and moved pretty slowly (not the shop's fault but not worth the wait of you are tossing up whether to commit to a line), and the staff were understandably tired. The toilet hadn't been paid any attention for quite a while and the dryer sprayed a heavy pool of stagnant water everywhere - probably into your eyes if you're not careful. While it might wash away the taste of the food it's not hygienic.
I really wanted to love this place and we went out of our way to visit. Maybe a case of mismanaged expectations? But the quality just wasn't there.