La Rinascente, a monument to commerce that overloo...

La Rinascente, a monument to commerce that overlooks Piazza Duomo in Milan. An icon of what the circus of the Lombard bourgeoisie has experienced in past years and which the bitter foreign tourism can live today. A place where taste and lack of taste collide, the place where it is now easy to fight a good product with a buyer who does not know why to buy it (but he knows he wants it and must have it).
La Rinascente, a multi-storey shop where you can get lost and then find yourself, between fashion, design and a few coffee breaks.
La Rinascente, the shop that made our geniotors dream and where we would like to take our children.
La Rinascente, the place where too many are hiding to enjoy heating or air conditioning, where someone shelters from the rain, where it is still a source of pride to be able to have their bag at the end of the small shopping that many can afford.
A place full of history where you can also savor the time that was, throwing an eye on the world that will be.