Brand loyalty vs price is now gone. One thing tha...

Brand loyalty vs price is now gone. One thing that always steered me towards serious LLBean purchases was the lifetime guarantee. I get it in this modern age of lack of morals and let's take advantage, but my tent, which has a material defect, purchased in the 1990's when the expectation was lifetime, and was a serious purchase at the time, is not being covered... so why rant, I'm grown up, gone are the days of replacing a shirt that failed etc, but this was a more serious purchase and item expected to last. ERGO: Considering the price vs, Costco or Amazon or other retailers to buy a tent from, there is no motivation to pay that 10-20-30% premium. Sorry Bean family you have lost my brand loyalty.