Personally I see selfridges as Harrods less concei...

Personally I see selfridges as Harrods less conceited sibling. Of course, the shopping experiance is second to none in the ambiance that channels through the store but the end-game is to make purchases and I prefer the staff and sales approach here as you can ask for a shade of contour and not have the salesperson try to sell you a Lamborghini to match it!
I had a personal shopper names Kerry who was simply amazing, she knew what I wanted before I did. All the styles she provided me with were nothing less than stunning and although I did not go for half of the selections, she did not change her initial attitude and turn stern as you get with Harrods personal shoppers who are bitter when you do not purchase their entire style selection as if to subliminally state that you have waster their time!
Will absolutely be visiting again ensuring that her exemplary assistance is provided.