I think the 4 stars they currently have are fair. ...

I think the 4 stars they currently have are fair. The walls and routes are thoughtful and creative, but as a business, there are drawbacks in my mind. There is this incredibly bright lamp (blindingly so) situated above one entrance to the cave that destroys your vision for a moment if you're exiting or climbing a route leading to it. I also had a negative service encounter. Most of the staff are great. They seem to tend more towards cultivating and maintaining the rugged climber's culture as opposed to having straight business excellence as a facility for a focus - which definitely isn't a negative, it's their flavor and certainly draws 'dirtbag' culture.