The Ford Center and it's management were a huge di...

The Ford Center and it's management were a huge disappointment. While attending a concert here everyone was forced to wait at the doors and line up into the street. It was a cold day, the lines were backed up across the street and the street was not closed off to protect pedestrians. Traffic was frequent.
The doors opened only 45 minutes prior to the concert beginning.
Would it not have been more profitable for this organization to open the doors earlier to provide the people attending the concert a warm place to be and a safe haven from the street as well as additional food and beverage sales for this facility while people waited, with extra time, inside, for the concert to begin?
Poor management in my opinion, all the way around.