My mother usually shops at the NoFrills at 245 Isl...

My mother usually shops at the NoFrills at 245 Islington Ave. She buys meats from your in-store butcher. She noticed that the prices had gone up but didn't think much of it. She said she was going to buy Picanha. I got to her house and removed the meat from the wrap and noticed there were only 7 pieces. I looked at the price and noticed she had paid $38... I thought that was a lot of money for a little amount of meat. I checked the cost per kg which was $30.55, this comes out to $14 per lb. I thought that was ridiculously over priced. I decided to call the Pavao on Dundas St. W and asked what the price was for Picanha per lb. The lady told me $9.99 per lb. $4 difference???? That's a lot. Especially since it's the exact same name. Then I called other Portuguese butchers in the area and the cost per lb ranged from $7.99 (Nosso Talho) to $12.99 (Talho Paulo Ribeiro) - Who is known for price gauging. The lady at the Dundas location said that the in-store butchers have nothing to do with their store - franchise. This is price gauging and I will contacting the franchise owner and will also be contacting Doug Ford and advise him that price gauging is still happening. You should be ashamed of yourselves, having different pricing per location.