Turning conventional wisdom on its head, Jonathan ...

Turning conventional wisdom on its head, Jonathan Keyser, the founder of Keyser, has written a must-read book on how to be a better business person and build value for customers and other stakeholders. In this path-breaking book, You Don t Need to be Ruthless to Win, Keyser presents a compelling inside view of a principle-centered approach for business success and growth. With penetrating insights and pointed anecdotes, Keyser reveals a step-by-step pathway for doing business with fairness, integrity, honesty, selfless service and human dignity and shows how to use these principles to grow your business to new heights. If you want to learn how to build a market-leading company and manage growth amid the chaos that has become the new normal for start-ups and legacy business alike, read this book.
Inspired by his framework of linking success with selfless service, I invited him to our Entrepreneurship and Innovation Week event this year as the keynote speaker. His address to a crowd of young students, faculty, staff, and community members was truly inspiring. His focus on re-imagining business growth strategy with self-less service and conscious capitalism is very powerful particularly in the context of understanding the impact of business and entrepreneurial thinking on sustainable economic growth, and social-economic mobility.