A Maine institution, but the fact is, the outdoor ...

A Maine institution, but the fact is, the outdoor industry has moved waaaay forward, and the blind loyalty to things like LL Bean's overpriced/underperforming duck boot (compared to the competition) is what keeps this brand going. You walk into the store and it's bland with old-fashioned merchandise displays (some people like that), plain colors (or the lack thereof), looking like a bygone tourist attraction with too many tourists/loyalists sucked into buying souvenirs for the road.