Pretty slick and seamless way to launch a business...

Pretty slick and seamless way to launch a business and register with Companies House. Process was pretty intuitive, and synonymous with the digital age, with help on hand through a chatbot and real person at the end of a phone line. The girl I spoke to (northern accent) was very helpful and knowledgeable, so much so that I asked her if she was an accountant.
The only negative is the cross selling of products products and services which I found to be a little invasive. Other than that all good.