Brenda H.

Review of Boch Toyota

I went into Boch as I saw an ad on their website w...

I went into Boch as I saw an ad on their website which indicated that one could lease a Camry for 59.00 month based on a 2000.00 down payment. Naturally this did not include fees (which they did not list) so the 59.00 monthly payment only came with 4000.00 down. Ok. 2000.00 more than described but somewhat expected since 59.00 is unheard of...

My issue is that they deliberately mislead the customer about the purchase price of the Camry on the same ad which is being run as a special until 9-5-15. The price of the new car is listed 17,900. Here is the small print:

Dealer's advertised Price does not include $389 doc prep fee. Price is the amount plus sales tax, bank acquisition, title, and registration fees. All factory rebates promotions and incentives to dealer, includes recent college grad $750 required for lease payment, from Toyota Finance Service.

That little sentence about the factory rebates means that if one does not quality for specified rebates then the price increases by the rebate amounts (2000.00 in this case). We had a discussion about how to interpret the above English. A less obtuse way to indicate the same situation, which would not mislead the customer is " Price is based on the application of rebates and if not applicable must be added to 17,900". So basically for most people the price of the car is NOT 17,900, as most people are not new college grads or veterans (the rebate categories). This felt a little bit like a bait and switch. OH--and supposedly they currently did not have any of those advertised cars with the special price. But when I complained about this, they were willing to find one--but those rebates that I didn't quality for had to be added back into the price. My experience is that rebates usually mean a reduction in price; not an increase if you don't qualify.

From a customer service standpoint: ADVERTISE THE PRICE WITHOUT THE REBATE; then reduce it for those who qualify. It would make for a more satisfying experience.