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As an artist manager I m often indicted with quest...

As an artist manager I m often indicted with questions and expectations of what PR should do for them. There is a belief that if they can get that one placement in the right publication the skies will part and the make it gods will fly down with a heaping bag of cash, a record deal and a tour of the world. Which is why having Ariel and her team at Cyber PR and the Total Tuneup has been such a breathe of fresh air.

I read all the time about the music business, streaming, social media trends but the information never stops. Having a team to help pull out the nuggets of importance along with help fill in the gaps of what to do next along with providing a roadmap, has been amazing! Being a musician these days is hard. It takes a lot more to be successful than just writing a good song. Cyber PR helped me provide the tools to guide artists toward the light of monetization and a sustainable music career.

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