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Ulta pretty much has market dominance in Elk Grove...

Ulta pretty much has market dominance in Elk Grove apart from a few Sally's Beauty Supply stores and grocery and drug stores. Their biggest competitor, Sephora, is 16 miles away. Because of this lack of competition, I feel like the store and its employees have become complacent and therefore negligent. Not all employees of course, I have seen a couple who stand out as being bright, attentive and customer service oriented. What really causes me to give them only 3 stars is the lack of care when it comes to the store and its products. As a customer, when I see makeup products disheveled and on the floor of the aisles I am disinclined to purchase anything. When I see dust or broken seals on hair care products I question the integrity of the what I wish to purchase. I will be happy to update my review when I see the quality the store once had.

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