My loyalties mostly lie elsewhere when it comes to...

My loyalties mostly lie elsewhere when it comes to Jermyn Street shirts, and I'm a bit put off by the apparent ubiquity of Hawes and Curtis branches, but every now and again there's something specific I can't quite find anywhere else, so I come here. One recent example was an evening shirt - this was the only place I found the precise combination I was looking for of wing collar, marcella, slim fit, with dress studs, in my neck size and with the right sleeve length. I suppose that's a benefit of scale - a smaller company wouldn't be able to keep that many variations in stock.

Whilst my snobbier side may have qualms over their mass market appeal, if their shirts were good enough for Edward VIII, they must be good enough for me.