More than a historical institution, the Rinascente...

More than a historical institution, the Rinascente appears to be alive and vital, a consumer mecca layered like a ceremonial cake. Protagonist of the research of the Italian way to the synthesis and translation of the French-style grand magasin and the English department store, this multi-storey department store is still interpreting the trends of the moment with convincing consistency. Its well-known terrace, from which it seems to be able to reach out to touch the Duomo, represents the culmination of a multisensory hedonistic journey that begins on the ground floor by investing the sense of smell with the aromas emanating from the combination of precious essences. From there it continues by stimulating sight, touch and hearing through the various floors intended for clothing, personal and household accessories, technological items, and then culminating in the sanctuary of taste on the terrace.
If Milan is the true capital of Italy in the representation of the purest quality of the Italian lifestyle that attracts tourists, Rinascente does not seem to have lost anything of its traditional attraction and proves itself as an example of effective and complete conjugation of fashion & food, the combination of winning "f" of "Made in Italy". It certainly does not aspire to remove the scepters from the nobility of pure luxury hosted by the nearby Galleria Vittorio Emanuele II, but has the most appropriate mix of quality and quantity sold.