Beautiful Hotel, but 'why'? There is a nice beach...

Beautiful Hotel, but 'why'? There is a nice beach here, but really NOTHiNG else in the area as far as things-to-do... there's nothing, no shopping, no interesting activities, no theatre, just a beach along a big freeway with nothing around it. And takes 1&1/2-2 hours to get to Hong Kong or Kowloon. I don't get it.