DO NOT ADVERTISE WITH YELP!

DO NOT ADVERTISE WITH YELP!

I was extremely upset once I figured out I had paid over 5X as much per visit to my website as it would have cost me with Google Ads. (That wasn't easy to determine because Yelp counts visits to the Yelp business page as a click.) Worse still, they were advertising my hair salon to folks that lived 20 miles away. That's 8X the size of the area that a hair salon can reasonably expect to gain new customers. Multiplying the two fractions together mean I got less than 1/40th the business that I could have gotten for my money from Google Ads.

BTW, they don't staff their customer service. My wait time would have been an hour! Fortunately I figured out for myself how to cancel my ads before I got ripped off for any more money.