Mike Traeger

Review of The Emmerich Group

The Accredited Banking Professional program has be...

The Accredited Banking Professional program has been truly inspiring to me. As a banker for more than 25 years, it transformed the way I approached a prospective client in ways that seem very natural. Placing the focus on the customer rather than our "stuff" really changes the nature of the conversation in a way that I'm excited to start using. Creating the value interpretation up-front is a whole new way of approaching the prospect that I know they will appreciate and respect and will get the topic off of rates and center the conversation on value and solutions.