Yelp called me to sign up with advertising through...

Yelp called me to sign up with advertising through them, and assured that I could not spend more than $15 a day. They then said that my automatic monthly budget could be up to an average of $15 a day, which is around $500, but assured me that if I didn't get enough clicks to spend the entire budget, that they'd refund the rest of the budget.

Turns out, no matter how many ad clicks I was going to get, they planned on using the entire $500. So, I got 7 clicks the first month. I thought that that would mean a MAX of $105. Nope. Divide 500 by 7... that's how much the cost per click was. Not a calculated cost per click to get me views... just however much Yelp needed to spend per click to use up my entire budget.

Yelp is a just a big con-artist company. BUSINESS OWNERS: NEVER PAY YELP FOR ADVERTISING. NEVER PAY YELP ANYTHING.