David L

Review of Franks Motorcycle Sales and Se...

It never ceases to amaze me how the review process...

It never ceases to amaze me how the review process and subsequent scoring is largely dependent upon whether or not a reviewer ended up going into their own pocket. The fact is that dealerships are a business, and by definition require cash flow to keep the doors open. That said, let's take a look at a few of the expenses assciated with hanging any logo over the door: Dealers pay into BMW's national advertising campaign, quarterly taxes, payroll & payroll taxes, liability insurance, property taxes, tools for every make and model of bike (checked out a Snap On truck lately?), inventory (which is either sunk cash or a loan) and parts. Bottom line here is that the owners need to eat at the end of the day, and those expenses don't go away. The helmets and clothing get discounted until the margin is almost flat. These items (and the bikes or sleds) do not appreciate. If they don't move, they become a liabilty-fast. A quick note on tires. No, you will not get Internet pricing on tires at any shop, including Franks. There is simply not enough margin to cover damage. Tire machines can be rough on an aluminum wheel. GS laced wheels are ~$1000 each. You've got to sell a lot of tires to cover the eventual mistake. Ask me how I know. Lester stands behind his work. I recently brought a bike in that was out of warranty for a drive issue. Lester could have sent me packing or quoted me 4 hrs of labor and full price on parts. He didn't. Instead, he worked with BMW to cover the repair. Is this because I've spent money in his shop over the years? Maybe. Perhaps it's because he's been at it for over 30 years and realizes that nobody stays in the game without some give and take. Personally, I don't relish the idea of paying cash to have MAX show up with their van to truck my bike out of state. Having a local dealer who stands behind his products is good for everyone. So, if you're looking for free service, or heavily discounted material--look elsewhere. If you need solid advice and value for the dollar, go to Franks.