Thirdside

Thirdside is a B2B marketing agency and specialized market research firm based in Apex, NC, that creates memorable brand identities, websites, event booths, and videos. They focus on Win-Loss Analysis, Churn Analysis, and Customer Experience projects to help companies improve acquisition, retention, and expansion. Their team consists of experienced sales and marketing professionals who have carried quotas and run departments. They offer qualitative and quantitative research services to uncover blind spots and provide deep insights into customer decision-making processes.

Their team members are all experienced sales and marketing professionals who have carried sales quotas and run marketing departments. This in-the-trenches experience allows them to understand client situations better than most and execute provocative marketing campaigns that drive revenue growth. They combine this experience with human-to-human executive interviews to capture qualitative data that CRMs often miss.

Thirdside is located at 501 W Williams St, #245 in Apex, NC 27502-9998. Their contact phone number is 919-362-1200 and their email address is [email protected]. They operate out of the US and serve B2B companies looking for customer research services to improve their business outcomes.

To get started with Thirdside, you can book a consultation or a discovery call through their website. They invite potential clients to fill out a contact form to understand their goals and needs before setting up a time to talk. The process begins with a conversation to determine if there is an opportunity to work together on a project.

Thirdside offers Win-Loss Analysis, which examines wins, losses, maybes, and no-decisions to impact revenue sooner. They also provide Churn Analysis to identify the small events driving customers away and Customer Experience research to uncover pain points. These services are designed to go beyond automated surveys by conducting human-to-human executive interviews.

Their research methodology combines qualitative research for depth of insight with quantitative research to prioritize pressing issues. They also utilize AI-enabled tools for scale while maintaining human involvement for accuracy. This comprehensive approach helps them uncover blind spots and provide actionable data-driven decisions for their clients.

As a neutral third party, Thirdside approaches current, past, and potential future customers to ask about pricing, competitive intel, product features, and sales tactics. They build trust and rapport to get candid responses without any hint of sales pressure or bias from the vendor perspective. This allows them to uncover the truth behind the decision-making process.

Reviewers frequently praised Thirdside for their top-notch service, user-friendly website, and prompt customer support. Many noted that the team was professional, helpful, and ensured an outstanding experience. The consistent theme across reviews is high satisfaction with their ability to exceed expectations and provide excellent service.

Thirdside differentiates itself by having team members who are not just academic researchers but are experienced sales and marketing professionals. They take their in-the-trenches experience into every project, interview, report, and campaign. This unique background allows them to pull and probe on experiential threads to uncover blindspots that others might miss.

Thirdside helps B2B companies capture the qualitative data that CRMs miss by conducting human-to-human executive interviews. They specialize in uncovering the hidden issues in the customer journey and providing customized insights rather than just superficial metrics like NPS or CSAT. Their goal is to help clients make informed decisions and achieve sustainable growth.

Thirdside helps companies understand that churn is caused by a series of small events over the course of a contract. They aim to find and fix these events to prevent customers from leaving. By focusing on retention-focused growth, they help companies shift from acquisition-first strategies to more sustainable models.

Thirdside's approach involves removing any hint of sales pressure or bias from the vendor perspective to get much more candid responses. They want to know about a customer's business, needs, and motivations because people like to be heard. This method ensures they get honest opinions and experiences from a wide range of customers.

Thirdside's team members have a sixth sense for customer insights because they have carried sales quotas themselves. CEO Ron Carson notes that this experience gives them a unique perspective on customer behavior. This background allows them to understand the nuances of why people buy or don't buy.

The official website of Thirdside is thirdside.com.

On Trustburn, Thirdside has a rating of 4.1 out of 5 based on 8 reviews.