SideDish Media Hospitality Marketing Agency

SideDish Media is a hospitality marketing agency based in London that provides digital marketing services for restaurants, cafés, bars, pubs, and hotels. Founded in 2017 by Andrew Nicholas and Matt Goodfield, the agency specialises in local SEO, Google Ads, social media management, content creation, and website development. The company focuses on tracking return on investment and providing clients with reporting on campaign performance.

The agency specialises in local SEO and Google Ads to target diners searching for specific offerings such as brunch or private dining. They optimise Google profiles and websites so hungry diners find and choose the establishment first. Nearly half of Google searches have local intent, and 80% of those searches turn into customers.

The agency operates out of 18 Soho Square in Soho, London, and serves establishments ranging from swanky restaurants in Soho to elegant brasseries in Mayfair. They also work with vibrant pop-ups and dark kitchens in Shoreditch. The business is located at 18 Soho Square, Soho, London, W1D 3QL, GB.

Clients can book a free consultation to get started with the agency's services. The website provides a contact form and lists the phone number +44 20 7157 9943 for enquiries. They also offer a newsletter subscription for updates on their marketing strategies.

The agency emphasises transparency and regular reporting on all activity, including clicks, calls, and bookings. They track every click, call, and booking so clients know exactly what each pound of spend generates. This approach ensures that every penny invested is a penny well spent.

The team uses storytelling and user-generated content (UGC) to turn happy guests into storytellers. They leverage user-generated photos and reviews to spark appetite and provide social proof. Diners trust other diners, making this approach very persuasive.

The agency runs Facebook, Instagram, and TikTok campaigns using audience targeting and retargeting. These campaigns aim to reach nearby foodies and convert browsers into reservations. They also partner with micro-influencers to reach new diners and tap into word-of-mouth trust.

The agency builds segmented campaigns and automated journeys, from pre-arrival offers to loyalty nudges. These efforts aim to boost repeat visits and upsell to existing customers. They also handle website maintenance, including menu updates and seasonal promotions.

The agency offers competitor and market analysis to provide insight into the local market. They identify what clients might be missing compared to their competitors. This bespoke service helps establishments understand their market position better.

The agency creates and schedules content that reflects the brand and engages with guests. They amplify the best posts to keep the feed fresh and inviting. Their graphic design team crafts mouth-watering imagery and on-brand assets to make people want to taste what they see.

The agency builds easy-to-navigate restaurant websites with all the tracking codes needed for campaigns. They can deliver a site in around two weeks using no-code tools while giving clients full control to update it. Website maintenance is essential as 70% of diners are discouraged by an outdated or poorly designed website.

The agency focuses on branding consistency to keep customers coming back. They develop a distinctive voice and visual identity that stands out in a crowded market. Consistent branding enhances recognition, loyalty, and marketing efficiency.

The agency's philosophy is that if it doesn't generate ROI, they don't want to know. They focus on scalable conversion to ensure every penny invested is well spent. This approach is central to their service delivery.

The agency has a proven system to getting restaurants, pubs, cafes, bars, and hotels seen online. They aim to derive more bums on seats for their clients. They have had happy clients all over the world and aim to keep it that way.

You can reach SideDish Media Hospitality Marketing Agency by phone at +44 20 7157 9943.