Matoba

Matoba is a Belgian performance marketing agency based in Hoogstraten that helps businesses grow through paid and organic search strategies. The company manages Google Ads, Meta Ads, and ChatGPT Ads, while also improving visibility via SEO and GEO. They work with a single point of contact, Max van Valen, who personally handles account management and provides clear reporting on budget performance.

The agency targets Belgian companies looking to increase their online presence and generate more leads. They offer a tailored approach where the first consultation determines whether a single discipline or a combination of services best fits the client's specific market and goals. Clients can choose to work entirely online, even if they are located outside the immediate region.

Getting started involves a free, no-obligation consultation where Max van Valen assesses the client's situation. During this step, they discuss goals, target audience, current results, and budget to determine the most realistic path forward. If the client prefers, they can book a 30-minute meeting directly through the agency's online calendar system.

Matoba operates without a fixed minimum budget requirement, allowing flexibility for businesses of different sizes. The actual budget needed depends on the specific market and objectives, which are discussed during the initial consultation. The company currently manages over €5 million in annual advertising budgets across all its campaigns.

The agency specializes in five core disciplines: Google Ads, Meta Ads, ChatGPT Ads, SEO, and GEO. Each service is designed to drive conversions rather than just clicks, with account structures and bidding strategies built around the client's specific value. The website notes that ChatGPT ads will appear as labeled cards starting in late August 2026.

Max van Valen, the founder, personally reads every inquiry and responds within one working day. He provides a personal answer and may ask questions to better understand the client's situation before scheduling a call. This direct communication style ensures that clients receive honest assessments of what is possible for their specific needs.

The agency is located at Vrijheid 146/2 in 2320 Hoogstraten, Belgium, but all collaboration happens fully online. Clients do not need to be local to benefit from the performance marketing strategies. The business has been operating for ten years, with Google Ads serving as the foundational discipline since its inception.

The typical workflow involves three steps: an initial inquiry, a consultation to discuss goals and budget, and finally a customized proposal. If the proposal does not fit the client's situation, the agency communicates this clearly. The process is designed to be transparent, ensuring that the chosen strategy is realistic for the specific business context.

Clients can reach the agency by calling +32 475 22 32 20 or emailing info@matoba.be. The website also provides a contact form where clients can describe their business and goals. Max van Valen, the founder, is listed as the primary contact point for all inquiries and account management.

The agency emphasizes a unified strategy where paid ads and organic search work together to drive measurable growth. They avoid offering loose services, instead focusing on a single approach that determines where the budget yields the most results. The website states that they aim to make companies visible in Google and AI search machines.

A first-time customer should know that the initial consultation is completely free and non-binding. The goal is simply to evaluate if a collaboration makes sense. Clients can expect a response within one working day, and the entire process from inquiry to proposal is designed to be straightforward and transparent.

The agency has built its reputation on ten years of experience in performance marketing, starting with Google Ads. They have managed over €5 million in annual advertising budgets and assisted more than 300 companies. The company's approach combines technical expertise with a focus on conversion-driven results.

The official website of Matoba is matoba.be.

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