Larraine Zafe

Larraine Zafe is a content strategist with over 10 years of experience in the wellness space, specializing in content marketing, educational content, and brand messaging for wellness professionals. She works on the Marketing & Client Experience team at PlatMO, where she is informally known as the "Granny Tester" for testing features for total human clarity before they launch. Her services include writing copy, building websites on the PlatMO no-code platform, and managing content strategies for nutritionists, dietitians, fitness coaches, and other practitioners. She aims to take marketing off the plate of wellness business owners so they can focus on their clients.

The business targets wellness professionals who sell through education, such as nutritionists, dietitians, fitness coaches, EFT practitioners, and wellness product distributors. These clients often run two businesses at once: their practice and the products they recommend. Larraine helps them create clear, stress-free educational marketing that builds trust and drives real client bookings without confusing potential customers.

Clients can book a call to discuss their needs, or send a message via the contact form on the website, which Larraine reads and replies to within 2 business days. She takes on a select number of projects each month to ensure every project gets her full attention. The first conversation determines whether she is the right fit for the project, and she will recommend where to start if the client is unsure.

The core service is Content & Educational Marketing, which includes blogs, full webinars with scripts and promotion, repurposing webinars into emails and posts, and educational email campaigns. Another key offering is PlatMO Website Copy & Build, where she writes copy, builds the site, and walks clients through Sparklo, the AI writing assistant. For ongoing needs, she offers Monthly Content Management, which includes up to 7 emails and 20 social posts per month with human review of every AI-assisted draft.

The process begins with a collaborative conversation to determine if the client already has a brand voice, strategy, and plan, or if they need help building one. If they have a plan, Larraine writes to it; if not, they build it together. For website builds, she handles theme selection, brand customization, and connects contact forms to the built-in CRM, followed by a hands-on walkthrough of the site and Sparklo.

Larraine emphasizes clarity as a design failure, not a user failure, ensuring that potential clients do not feel lost or confused on a website. She believes that every minute a potential client spends deciphering an offer is a minute they spend looking elsewhere, so her copy is warm, clear, and focused on driving bookings. This user-first perspective is applied to all marketing materials to ensure they land effectively with the right audience.

Larraine Zafe has over 10 years of experience in content marketing and educational content for the wellness industry. She has been working on the Marketing & Client Experience team at PlatMO, where she has helped test features for clarity. Her background includes writing weekly email campaigns, webinar content, and social content for various wellness professionals over the last decade.

The website states that Larraine Zafe offers a 90-day strategy roadmap with clear priorities and includes one revision round in the collaborative strategy and brand messaging service. For monthly content management, she provides a monthly check-in to review what went out, what is working, and next month's plan. These terms are part of the service agreements described on the website.

The website explicitly states that Larraine Zafe uses the PlatMO no-code platform for website building and Sparklo, its AI writing assistant. She walks clients through Sparklo step by step to ensure they feel 100% confident managing the site. This feature is highlighted as a key part of the PlatMO Website Copy & Build service.

The website mentions that Larraine Zafe has 10+ years of experience and is based in Wyoming, USA. The business operates as a solo practitioner with a focus on wellness professionals. The contact email is [email protected], and the website is larrainezafe.com.

The official website of Larraine Zafe is larrainezafe.com.