It is quite convenient that all the essential information is available in one place. The clear listing of skills, software proficiency, and project details makes it easy to assess their capabilities. The inclusion of specific design elements like typefaces and physical dimensions adds a layer of transparency that is often missing. The focus on art and activism gives the brand a unique identity that stands out. It is good to see such a clear connection between the creative work and the underlying concepts. The professional background at MASS MoCA also adds a layer of credibility to the creative output presented here.
Questions about eel design
What is eel design?
eel design is the portfolio of Emma Leone, a creative based in western Massachusetts who works in graphic design, branding, and related visual communications. The site presents her educational background, including a BFA in Communication Design from Massachusetts College of Art and Design, along with employment history such as a graphic design role at MASS MoCA and teaching assistant work at MassArt. It lists skills spanning Adobe software, print production, photography, videography, and art handling, and showcases projects such as zines, a programming piece called Wild: Wildflower Rolling Papers, and branding work.
What certifications does the designer hold?
Emma Leone holds an Adobe Photoshop Certification from 2024 and an Adobe Illustrator Certification from 2020. She also has an OSHA 10 Certification from 2017, which relates to safety standards in her field of work.
What exhibitions and awards are documented on the site?
The portfolio documents exhibitions, including the All School Show: Communication Design at MassArt where she served as Curator in 2024. She also lists awards including Adobe certifications and academic honors.
What unique programming or intervention project is featured?
The site showcases a programming piece called Wild: Wildflower Rolling Papers, which is a brand and intervention designed to repopulate urban areas with patches of wildflowers by utilizing cigarette littering habits.
What specific zines are highlighted in the portfolio?
The portfolio includes zines such as Fuck Off, Terf, which is a risograph on letter paper, stitch bound, and based on an open letter sent to the Women’s Prize in the UK regarding Torrey Peters' book Detransition Baby.
What specific software and technical skills are listed?
The skills listed include Adobe Suite, Illustrator, Photoshop, InDesign, Lightroom, After Effects, Premiere Pro, Figma, 3D Craft, Print Production, Photography, Videography, DAMs, Video Captions, Art Handling, Vinyl Installation, Motion Graphics, Google Suite, Microsoft Suite, Asana, Exhibitions, and Gallery Crew.
What community service activities are documented?
The business has a history of community service, including St. Bernard Project (SBP) Disaster Relief work in San Juan, Puerto Rico in March 2019 and New Orleans, Louisiana in March 2018.
What other publications or magazines are mentioned?
The portfolio includes a magazine called AFK Magazine, which is described as being inspired by how the designer returned to gaming, though the full context of this inspiration is cut off in the provided text.
How long has the business been operating?
The business has been active since at least 2020, as indicated by the copyright notice and the timeline of certifications and projects listed on the website.
What museum-related roles are listed in the experience?
The portfolio documents a role as a Museum Attendant and Gallery Crew / Art Handler at MassArt Art Museum (MAAM) from 2022 to 2024 and 2023 to 2024, respectively, showing experience in museum operations.
What is the official website of eel design?
The official website of eel design is eeldesign.me.
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The portfolio presented by eel design demonstrates a sophisticated approach to graphic design and visual communication. The variety of projects, ranging from the Wild flower rolling papers brand to the AFK Magazine, showcases a versatility that is quite impressive. Each project includes detailed information about the typeface used, the physical dimensions, and the conceptual underpinnings, which provides a clear understanding of the designer's capabilities. The inclusion of exhibitions and teaching roles further solidifies the credibility of the creative team. The use of Adobe Suite and other design tools is standard but well-executed. For professionals looking for a designer who understands both the artistic and technical aspects of design, this seems like a very strong option. The clear presentation of skills and experience makes it easy to assess fit.
The creative direction is strong but clearly tailored to specific artistic and activist interests rather than broad commercial needs.
The service offering seems well-documented. I appreciate that the scope of each zine and brand project is clearly described with specific dimensions and typography used. It is reassuring to see such transparency in the creative process without needing to ask many follow-up questions about what is actually included in the work.
From what I can see, eel design offers a genuinely interesting portfolio that spans beyond standard corporate work. The inclusion of zines and specific brand interventions like the wildflower rolling papers shows a creative depth that is refreshing. It is convenient that the contact details and project timelines are clearly laid out, making it easy to gauge their availability and workflow style. The focus on art, education, and activism gives the brand a distinct voice that feels authentic rather than manufactured for mass appeal.
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eel design is the portfolio of Emma Leone, a creative based in western Massachusetts who works in graphic design, branding, and related visual communications. The site presents her educational background, including a BFA in Communication Design from Massachusetts College of Art and Design, along with employment history such as a graphic design role at MASS MoCA and teaching assistant work at MassArt. It lists skills spanning Adobe software, print production, photography, videography, and art handling, and showcases projects such as zines, a programming piece called "Wild: Wildflower Rolling Papers," and branding work. The portfolio also documents exhibitions, awards including Adobe certifications, and community service involvement in disaster relief.
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- Website
- eeldesign.me
- emmaeleone@gmail.com
- Categories
- Design, Graphic design