ContentScale

ContentScale is an independent SEO and AI search optimization consultancy based in Amsterdam, Netherlands, led by Ottmar J.G. Francisca. The business specializes in Technical SEO, GEO/AEO, and evidence-based content strategies designed to help websites rank on Google and get cited by AI search engines like ChatGPT and Google AI Overviews. It serves founders, SaaS teams, and marketing leads across 47+ countries, focusing on making each page good enough to secure impressions and clicks even when AI summaries answer queries before users click.

The company offers a free 100-point GRAAF ContentScore scan that evaluates structure, E-E-A-T, schema, and freshness in about 30 seconds without requiring a login. Another core service is the AI Citations Tracker, which allows users to manually verify and compare answers from five specific AI systems: ChatGPT with web search, Claude, Perplexity, Copilot, and Google AI Overview/Gemini. A third offering is the Pre-Write Brief, where users type a keyword to receive a blueprint for a page designed to beat the top 10 competitors before writing begins.

The business operates as a solo consultancy where Ottmar J.G. Francisca personally delivers all research, recommendations, and consulting without using account managers or outsourced writers. The team has experience working across more than 200 websites and has been active since at least 2026, with a stated focus on helping clients recover from Google updates or improve visibility in AI search experiences. The approach relies on a deterministic, reproducible scoring system rather than traditional opinions, ensuring every project is handled directly by the lead specialist.

Pricing for the Pre-Write Brief service starts from €249 for a bundle of 20 briefs, while the GRAAF ContentScore and AI Citations Tracker are offered for free to new users. The company explicitly states that there is no monthly retainer required to access their core services, and they do not outsource the work to junior consultants. This allows clients to get a high-quality, measurable audit or brief without committing to long-term recurring fees.

Clients can contact the business via WhatsApp at +31 6 2807 3996, which is the fastest channel often yielding same-day responses, or by email at info@contentscale.site for formal inquiries within two business days. The contact process emphasizes direct communication straight to Ottmar Francisca, avoiding call centers or automated queues. The business also notes that consultations are available in English, Spanish, and Dutch, catering to their international client base.

The business claims a 90-day traffic recovery rate within 90 days based on their platform data, though they clarify that quality is not a guaranteed traffic forecast. They report that their methodology has been used by clients in 47 countries, and they have a track record of working on over 200 websites. The GRAAF Framework, which stands for Genuinely Credible, Relevant, Actionable, Accurate, and Fresh, is the central 100-point content quality system they developed.

The process begins with a free scan and a review of the Google Search Console to understand the current state of the website. Ottmar Francisca then uses query-level data, competing search results, and existing content to propose practical steps toward more relevant impressions and clicks. The workflow avoids simply publishing more articles; instead, it focuses on making each page good enough to rank in Google and get cited by AI engines through the GRAAF standard.

The GRAAF Framework is the core methodology, ensuring content is Genuinely Credible, Relevant, Actionable, Accurate, and Fresh. The AI Citations Tracker specifically monitors Google AIO, Perplexity, Copilot, and Claude citations to deliver exact AIO Briefs. The Pre-Write Brief helps identify distinct search intents and prepares actionable page improvements by analyzing the top 10 results before any writing occurs.

The business states that AI Overviews currently reach roughly 25% of US searches and cut top-page clicks by about 34.5%, citing BrightEdge and Ahrefs as sources. This statistic drives their strategy of focusing on both traditional ranking and AI citations, as a standard organic position no longer guarantees traffic. The goal is to fix the issue where a ringing phone becomes a lost lead because the user never clicks on a link.

The business operates out of Amsterdam, Netherlands, and serves clients globally, including the US, Canada, Australia, and New Zealand. The address provided is Gustav Mahlerlaan 1-5, 1082 MS Amsterdam. The team communicates in English, Spanish, and Dutch, reflecting their international reach and the diverse backgrounds of their clients.

The business focuses on a specific niche of SEO and GEO (Generative Engine Optimization) services rather than general web design or hosting. The primary goal is to help pages rank on Google and get cited by AI systems like Perplexity and Microsoft Copilot. The target audience includes founders, SaaS teams, and marketing leads who need their pages to appear in AI-generated answer blocks.

The business emphasizes that quality is not a traffic guarantee, but rather a deterministic, reproducible score any site owner can verify in 30 seconds. The GRAAF ContentScore predicts citation-readiness but does not check live AI citations directly. The AI Citations Tracker is the specific tool used to measure actual citations from Google and AI-search platforms.

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