About Blue Apron

About company

Blue Apron is a New York-based start-up that is changing the way people cook at home. Blue Apron's weekly subscription service delivers everything you need to make fresh meals, including shopping for its customers at wholesale and delivering all the ingredients in specific proportions, along with printed recipe cards. The model aims to emulate having your own private chef-- subscribers will discover new recipes, eat fresher food, and save both time and money.