About Yougov
YouGov is a leading international research, data and analytics group that provides high-quality brand tracking, brand health analysis, audience profiling, audience intelligence and market research services. The company was founded in the UK in 2000 by Stephan Shakespeare and Nadhim Zahawi with the aim of providing accurate and reliable data to businesses, governments and organizations around the world.
With offices in North America, Europe, Asia Pacific and the Middle East, YouGov has established itself as a trusted partner for clients across a wide range of industries. The company's innovative approach to research combines traditional survey methods with cutting-edge technology to deliver insights that are both timely and actionable.
One of YouGov's core strengths is its ability to track consumer sentiment over time. By regularly surveying large samples of consumers across multiple markets, the company can identify trends and changes in attitudes towards brands or products. This information is invaluable for companies looking to stay ahead of their competitors or adapt their marketing strategies to changing consumer preferences.
In addition to brand tracking services, YouGov also offers brand health analysis which helps clients understand how their brand is perceived by consumers relative to competitors. This type of analysis can be used to identify areas where a brand may be underperforming or where there may be opportunities for growth.
Another key area where YouGov excels is audience profiling. By collecting demographic information about individuals who have interacted with a particular product or service online (e.g., through social media), YouGov can create detailed profiles that help companies better understand their target audiences. This information can then be used to tailor marketing messages or develop new products that are more likely to resonate with specific groups.
YouGov's expertise in audience intelligence extends beyond just demographics though - they also offer advanced psychographic profiling which helps clients understand the underlying motivations behind consumer behavior. By analyzing factors such as personality traits or values held by different segments of consumers, YouGov can provide deeper insights into why certain products or brands are more appealing than others.
Finally, YouGov offers comprehensive market research services covering everything from product development through pricing strategy optimization. With access to millions of respondents worldwide via its proprietary panel network (which includes both general population samples as well as specialized panels focused on specific topics), YouGov has unparalleled reach when it comes conducting surveys on behalf of its clients.
Overall, if you're looking for an experienced partner who can help you make sense of complex data sets while delivering actionable insights that drive business results - look no further than YouGov!