Xad, inc Review

About Xad, inc

Xad, Inc. is a leading location-based advertising company that has recently rebranded to GroundTruth. The new name better reflects the company's vision for what location-based advertising can accomplish. With over 10 years of experience in the industry, GroundTruth has established itself as a trusted partner for businesses looking to reach their target audience through mobile devices.

GroundTruth's mission is to help businesses connect with consumers at the right time and place by leveraging the power of location data. By understanding where consumers are and what they are doing, GroundTruth can deliver highly targeted ads that are more likely to resonate with them.

One of the key advantages of working with GroundTruth is their proprietary Blueprints technology. This technology allows businesses to create custom geofences around specific locations such as stores, events or even competitor locations. By doing so, they can target consumers who are in close proximity and increase foot traffic or drive sales.

GroundTruth also offers a suite of other products and services designed to help businesses achieve their marketing goals. These include:

1) Audience targeting - Businesses can use GroundTruth's advanced targeting capabilities to reach specific audiences based on demographics, interests or behaviors.

2) Insights - Through its partnership with Foursquare, GroundTruth provides valuable insights into consumer behavior such as foot traffic patterns and popular places visited.

3) Attribution - With its attribution solution, GroundTruth helps businesses measure the impact of their campaigns on offline sales by tracking store visits and purchases.

4) Managed services - For those who prefer a hands-off approach, GroundTruth offers managed services where their team takes care of everything from campaign setup to optimization and reporting.

Overall, if you're looking for an innovative partner that can help you leverage location data for your marketing efforts then look no further than GroundTruth (formerly Xad). Their cutting-edge technology combined with years of experience make them an ideal choice for any business looking to succeed in today's mobile-first world.