About Worn again
Worn Again: Revolutionizing the Fashion Industry with Circular Economy
Worn Again is a UK-based company that is on a mission to revolutionize the fashion industry by creating a circular economy for textiles. The company was founded in 2005 by Cyndi Rhoades, who was inspired by her work as a costume designer and saw firsthand the amount of textile waste generated in the industry.
The concept behind Worn Again is simple yet innovative. Instead of using virgin resources to create new clothes, Worn Again uses non-rewearable clothing and textiles to create new materials that can be used in the production of new garments. This approach not only reduces waste but also conserves natural resources and reduces carbon emissions.
Worn Again's technology involves separating polyester and cotton from blended fabrics, which are then turned into new fibers that can be used in textile production. The process is scalable and has been tested on various types of textiles, including denim, workwear, military uniforms, and more.
The company has partnered with several major brands such as H&M Group, Kering Group (owner of Gucci), ASICS Corporation, Sympatex Technologies GmbH (a leading sustainable functional textile manufacturer), among others. These partnerships have enabled Worn Again to scale its technology globally while also creating awareness about circular economy practices within the fashion industry.
One of Worn Again's flagship projects is its collaboration with H&M Group on developing a closed-loop system for cotton recycling. The project aims to create a scalable solution for recycling cotton from old clothes into new garments without compromising quality or performance.
Apart from its commercial partnerships, Worn Again has also received funding from various sources such as Innovate UK (the UK government's innovation agency), Closed Loop Partners (a New York-based investment firm focused on circular economy solutions), Sky Ocean Ventures (an impact investment fund focused on reducing ocean plastic pollution), among others.
Worn Again's vision goes beyond just creating a circular economy for textiles. The company aims to inspire a shift in consumer behavior towards more sustainable and responsible fashion choices. By creating awareness about the environmental impact of textile waste and promoting circular economy practices, Worn Again hopes to create a more sustainable future for the fashion industry.
In conclusion, Worn Again is a pioneering company that is leading the way in circular economy practices within the fashion industry. Its innovative technology and partnerships with major brands have enabled it to scale globally while also creating awareness about sustainable fashion practices. With its vision of inspiring a shift towards more responsible consumer behavior, Worn Again is poised to make a significant impact on the future of fashion.
wornagain.co.uk
