About Wolff olins
Wolff Olins: Creating Transformative Brands that Move Organizations, People and the World Forward
Wolff Olins is a global brand consultancy that has been helping organizations create transformative brands for over 50 years. The company was founded in London in 1965 by Michael Wolff and Wally Olins, two advertising executives who believed that branding was more than just a logo or a tagline – it was about creating an emotional connection with customers.
Today, Wolff Olins has offices in New York, San Francisco, Dubai and London. The company's team of strategists, designers and writers work with clients across industries to create brands that are not only visually appealing but also emotionally resonant.
At Wolff Olins, the focus is on creating brands that move organizations forward. This means working closely with clients to understand their business goals and objectives, as well as their target audience. By doing so, the team can develop brand strategies that are tailored to each client's unique needs.
One of the key strengths of Wolff Olins is its ability to create brands that resonate with people on a deep level. This is achieved through a process of co-creation where clients are actively involved in the branding process from start to finish. By involving clients in this way, Wolff Olins ensures that each brand reflects the values and aspirations of its target audience.
Another strength of Wolff Olins is its commitment to sustainability. The company believes that brands have a responsibility to make positive contributions to society and the environment. As such, it works with clients who share this belief and helps them develop sustainable business practices.
Wolff Olins' portfolio includes some of the world's most recognizable brands such as Apple, GE and Unilever. However, it also works with smaller companies looking to establish themselves in competitive markets.
In addition to branding services, Wolff Olins offers design thinking workshops for businesses looking for new ways to innovate or solve complex problems. These workshops help teams think creatively about challenges they face by using design principles such as empathy mapping or prototyping.
Overall,WolffOlinsnavigatesclients throughthebrandingprocesswithcareandprecision.Thecompanyhasestablisheditselfasaleaderintheindustrybycreatingbrandswhicharebothvisuallyappealingandemotionallyresonant.WolffOlinsi scommittedtosustainabilityandworkswithclientstomakepositivecontributionsocietyandtheenvironment.Throughitsdesignthinkingworkshops,WolffOlinskelpsteamsinnovateandsolvecomplexproblemsusingdesignprincipleslikeempathymappingorprototyping.WolffOlinsi snotjustaboutcreatingbrands;it'saboutmovingorganizationspeople,andtheworldforwardthroughtransformativebrandingstrategies
wolffolins.com
