Walfinch Franchising

Walfinch Franchising is a home care brand that empowers clients to champion an active lifestyle and redefines home care in the UK. The model was designed by founder Amrit Dhaliwal, who previously built a franchise to £1,000,000 in turnover. It operates at the premium, private-pay end of the market with cohort-based training segmented by revenue stage.

The total investment required to join a Walfinch franchise ranges from £115,000 to £125,000. This includes a franchise fee starting from £34,000 plus VAT, along with management support fees of 5% of turnover plus VAT. The potential year 3 turnover is stated as up to £1,000,000.

Walfinch offers multiple revenue streams including hourly visits, live-in care, dementia support, complex care, companionship, and post-hospital recovery. The business claims to be the only home care brand that helps clients champion an active lifestyle through tailored services.

The franchise model includes an exclusive, protected territory mapped against real demographics such as population, age profile, and demand. No other Walfinch neighbour operates in the same mapped area to prevent competition.

Franchisees receive technology-enabled operations including rostering, compliance, care monitoring, referral tracking, and recruitment systems. The system is described as intelligent and user-friendly, moving away from traditional fax machines.

Support is delivered through structured growth programmes named the Finch Flight Club, Rise to Thrive, and the Thrive Academy. These programmes take franchisees from launch to scale and are segmented by revenue stage.

In-person training takes place at the National Support Office, followed by five days online with the NSO Team. The process includes writing a marketing plan, building a financial forecast, and creating a 90-day plan to Thrive.

The business was founded in 2019 by Amrit Dhaliwal, who invested over £700,000 of his own money to create the franchise. It currently operates in 36 territories across the UK with network turnover growing 34% year-on-year.

Walfinch has won the Emerging Franchisor of the Year 2025 and is listed in the Elite Franchise Top 100 every year since 2023. It was also named one of the fastest-growing businesses in the UK in the Fast Growth Index 2024.

The target gross profit margin for franchisees is 50%, with a net profit target of 18–25%. This is significantly higher than the industry average, which hovers around 8%.

The business is positioned as a luxury care provider for people with a more active lifestyle, differentiating itself from one-size-fits-all providers. It operates at the premium, private-pay end of the market.

To get started, prospective franchisees can book a 1-1 call, attend a webinar by Amrit, or reserve a spot. The process involves taking a test for entrepreneurs and downloading a brochure or whitepaper.

The National Support Office provides regulator registration support from start to finish, including finding a Registered Manager and guiding through the application and interview process.

The franchise fee covers the entire Walfinch ecosystem, including the brand, knowledge, support, and resources needed to go from zero to Thriving. It also includes the full marketing toolkit and listing on key aggregator platforms.

Walfinch Franchising is located at Unit 17, White Barn, Manor Farm, Manor Rd, Wantage, OX12 8NE.