About Visuality group ltd.
Visuality Group Ltd.: A Shopper Research and Design Agency
Visuality Group Ltd. is a leading shopper research and design agency that has been shaping categories and experiences for over 20 years. The company uses insights from behavioural science to understand and influence brands, categories, and stores.
At Visuality, we believe that understanding the shopper is key to creating successful retail experiences. Our team of experts combines data-driven research with creative design solutions to help our clients achieve their business goals.
Our Services
We offer a range of services designed to help our clients create effective retail strategies:
Shopper Research: We conduct in-depth research into shopper behaviour, attitudes, and preferences using a variety of methods including surveys, focus groups, interviews, and observational studies.
Category Strategy: We work with our clients to develop category strategies that are based on shopper insights. This includes identifying key drivers of category growth, developing category roles for different products or brands within the category, and creating compelling category visions.
Brand Strategy: We help our clients develop brand strategies that are aligned with their business objectives. This includes defining brand positioning statements, developing brand architectures that support multiple product lines or sub-brands within a portfolio, and creating visual identities that communicate the essence of the brand.
Store Design: We use insights from shopper research to create store designs that are optimized for customer engagement. This includes designing store layouts that encourage exploration and discovery while also making it easy for shoppers to find what they need.
Packaging Design: We create packaging designs that stand out on shelf while also communicating key product benefits in a clear way. Our designs are based on an understanding of how shoppers interact with packaging at point-of-sale.
Digital Experience Design: We help our clients create digital experiences (e.g., websites or mobile apps) that are user-friendly while also driving business results. Our approach is based on an understanding of how shoppers use digital channels throughout their purchase journey.
Why Choose Visuality?
There are several reasons why our clients choose Visuality for their shopper research and design needs:
Expertise: Our team of experts has a deep understanding of shopper behaviour and how to create effective retail experiences. We have worked with a wide range of clients across different industries, giving us a broad perspective on what works (and what doesn't) in retail.
Data-Driven: Our approach is based on data-driven insights rather than guesswork or intuition. We use a variety of research methods to gather information about shoppers, which we then use to inform our design solutions.
Creative Solutions: We pride ourselves on creating innovative solutions that help our clients stand out in crowded markets. Whether it's developing a new store concept or designing packaging that catches the eye, we always strive to push the boundaries of what's possible.
Collaborative Approach: We work closely with our clients throughout the process, from initial research through final implementation. This ensures that our solutions are aligned with their business objectives and meet their specific needs.
Conclusion
Visuality Group Ltd. is a leading shopper research and design agency that helps its clients create effective retail strategies based on insights from behavioural science. With over 20 years of experience in shaping categories and experiences, Visuality has the expertise needed to help businesses succeed in today's competitive marketplace. Whether you need help with shopper research, category strategy, brand strategy, store design, packaging design or digital experience design - Visuality can provide you with creative solutions that will drive results for your business!