Virtue Asset Management

Virtue Asset Management is an independent private wealth management company founded in 2016 that offers fee-only fiduciary investment planning and management services. The firm operates with offices in Barrington, Chicago, Glenview, and Oak Park, Illinois, focusing on high net worth families and individuals. Their approach emphasizes a fully client-centric model where no advisor manages more than roughly 60 families to ensure personalized attention and meaningful conversations.

The firm specializes in creating customized asset allocation plans and investment portfolios tailored to each client's unique financial circumstances, tax situation, and risk tolerance. They provide comprehensive services including retirement planning, income strategies, and wealth coordination for business owners, senior executives, and multi-generational wealthy families. As certified financial planners with over 50 years of combined experience, they aim to protect assets and help them grow through disciplined investment processes.

Clients can book an appointment by calling 847-892-7145 or by completing the contact form on their website. The firm operates Monday through Friday from 9 am to 8 pm to accommodate scheduling needs. Once booked, clients work directly with the firm's decision-makers to discuss their long-term objectives and financial planning considerations.

The firm operates as a fee-only advisor, meaning they do not earn commissions or share revenue from the investments they recommend. This structure ensures that their advice is guided by a fiduciary duty to act in the client's best interest rather than to maximize their own income. They also avoid referral fees, which allows them to design cost-effective and tax-efficient strategies without external pressure.

The investment management process begins with a thorough review of personal financial circumstances, investment objectives, and time horizon. The team then develops a customized asset allocation plan and provides a written quarterly portfolio review along with performance reports to keep clients informed. They propose adjustments based on changes in the risk/reward profile, ensuring the portfolio remains aligned with the client's goals.

Virtue Asset Management serves clients across the Chicago area, including the cities of Barrington, Glenview, and Oak Park. Their physical offices are located at 308 W. Main Street in Barrington, 2700 Patriot Blvd in Glenview, 1010 Lake Street in Oak Park, and 155 N. Wacker in Chicago. This regional focus allows them to provide localized support while serving a broader metropolitan area.

The firm's website includes a College Cost Comparison Calculator designed to help families evaluate the long-term impact of student loans on wealth accumulation. Users can input variables such as undergraduate and graduate school costs, loan interest rates, and repayment assumptions to see how delayed investing affects future portfolio growth. This tool illustrates the opportunity cost of student loan debt and helps families make informed decisions about higher education financing.

As a registered investment advisor, the firm is legally obligated to act in the best interests of their advisory clients. They emphasize that their duty and loyalty lie fully with the client, providing objective advice and identifying financial solutions that are in the client's best interest. This fiduciary standard is central to their philosophy and differentiates their approach from other advisory models.

The firm was founded in 2016 with a vision to create a firm that better serves clients than the large-firm model. The founder previously worked with nearly 150 families, which inspired the decision to limit each advisor to roughly 60 families. This smaller client base ensures that every client receives the time and attention needed for a deeper understanding of their individual goals.

Clients can expect a private-family-office-like experience where they work directly with the firm's decision-makers. The firm provides initial and ongoing financial planning as a foundational element of the client experience, helping clients make informed decisions that align with their long-term objectives. This includes assistance with charitable giving guidance and estate planning coordination as part of the advisory relationship.

The firm's approach includes using individual stocks, bonds, exchange traded funds, mutual funds, closed-end funds, options, and structured notes when appropriate. They also utilize financial planning tools to customize and make dynamic changes to a financial plan, moving swiftly and strategically to adjust the portfolio when needed. This flexibility allows them to respond quickly to market changes and client needs.

The firm's website states that they provide a written quarterly portfolio review and outlook, along with a performance report so that clients can stay informed about their progress. These reports are aligned with each client's tax and estate planning situation where applicable, ensuring that the investment strategy supports broader financial goals. Regular communication helps clients understand how their portfolio is performing relative to their objectives.

The firm's website mentions that they have over 50 years of combined experience in asset management and financial planning. This extensive experience allows them to create tax-efficient portfolios for high net worth individuals and navigate complex financial situations. Their team includes certified financial planners dedicated to putting clients' distinct needs and experiences at the forefront of every solution offered.

You can reach Virtue Asset Management by phone at 8478927145.

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