About Universal robina corporation
Universal Robina Corporation (URC) is a leading consumer food and beverage product company in the Philippines. With over 60 years of experience, URC has established itself as a trusted brand that offers high-quality products to its customers. The company's commitment to excellence and innovation has made it one of the most successful companies in the country.
URC's product portfolio includes some of the most popular brands in the Philippines, such as Jack 'n Jill, C2, Great Taste Coffee, Nissin Cup Noodles, and many more. The company's products are available across various categories such as snacks, beverages, biscuits and cookies, chocolates and candies.
One of URC's key strengths is its focus on innovation. The company invests heavily in research and development to create new products that meet changing consumer needs. For instance, URC was one of the first companies to introduce flavored milk drinks in the Philippines with its brand "Swak". It also launched "Chippy", a popular snack that combines potato chips with flavors like barbecue and cheese.
URC also places great emphasis on sustainability. The company recognizes its responsibility towards society and strives to minimize its environmental impact through various initiatives such as waste reduction programs and energy-efficient manufacturing processes.
In addition to its operations in the Philippines, URC has expanded globally with operations across Asia-Pacific region including Vietnam,Thailand,Malaysia,Singapore,Hong Kong,Taiwan,Australia,and New Zealand . This expansion has helped URC diversify its revenue streams while also providing access to new markets for growth.
Overall,Uiversal Robina Corporation is an innovative food & beverage company committed towards delivering high-quality products while minimizing their environmental impact.Their focus on sustainability combined with their strong brand recognition makes them a formidable player not just within Philippine market but also globally .