Tricision

Tricision is a US-based consulting firm that provides data-driven marketing solutions including customer targeting, campaign management, and advertising effectiveness. They use proprietary algorithms and statistical modeling to help clients maximize revenue across various industries. The company focuses on behavior-based solutions for circulation planning and demand forecasting.

The company targets direct marketers who need to select the best customers for fixed-cost campaigns. Their models integrate measures like Recency, Frequency, and Monetary (RFM) along with merchandising seasonality and loyalty programs. This helps sort customers from most to least profitable for a specific campaign.

Tricision's models are designed for high-cost channels like print catalogs, flyers, and postcards. They help identify customers who will only purchase if mailed a specific catalog versus those who buy anyway. This allows for precise targeting in retention and reactivation efforts.

The process involves analyzing detailed customer performance data such as days since last purchase and lifetime revenue. They create variables for business concepts like swimwear recency or spring frequency to predict buying behavior. This data integration allows for hyper-specific audience creation for email or online display.

The company has a 4 out of 5 Trustburn rating based on 9 reviews from 2023. Most reviewers praise the team's professionalism, responsiveness, and exceptional service. Some reviewers specifically mention the team's ability to deliver excellent results and meet expectations.

Clients frequently highlight the team's quick response times and top-notch service delivery. Reviewers note that the team is knowledgeable, friendly, and provides exactly what is needed. Many users express satisfaction with the guidance provided throughout the entire process.

The company operates out of the US and maintains a presence at tricision.com. They can be reached via the phone number (916) 652-9317 or the email address [email protected]. These contact details are listed on their official website for client inquiries.

Tricision's solutions interface with a wide variety of existing data storage and management systems. They can also provide clients with a custom data warehouse and marketing data marts tailored to their needs. This flexibility allows them to integrate seamlessly with current infrastructure.

The company's approach combines marketing experience with advanced statistical techniques and machine learning. They use econometric models bedded in advanced statistical techniques to identify customers maximizing revenue. This unique combination yields demonstrable ROI across a broad range of marketing activities.

The company's most cost-effective product offering gives marketers the ability to select the best customers for a marketing effort. This approach maximizes response or revenue attributed to a specific effort or a series of efforts. It is particularly useful for house file retention and prospecting into non-buyers.

Tricision's Targeted Marketing Modeling is their most popular solution for selecting customers to receive a marketing effort. It helps maximize revenue under fixed circulation constraints by identifying the best subset of customers. This is often restated as maximizing revenue when the marketing campaign is a fixed cost.

The company's Audience Synergy Modeling identifies a customer's value across concepts like channel, product line, and seasonality. This allows for the creation of hyper-specific audiences for dynamic marketing channels such as email or online display. It helps determine which customers need a push to respond versus those who do not.

Tricision's Custom Uplift Modeling lets marketers choose the best customers to produce incremental response or revenue. It identifies which customers need a push to respond and which ones do not, maximizing marketing ROI. This is especially effective for high-volume, frequent cadence print campaigns.

The official website of Tricision is tricision.com.